Digital Marketing For Beginner

Digital Marketing

In this article, we will discuss what is "Digital Marketing” properly, and why it is important. Also, we’ll look at what digital marketing can lead us to in creating a successful Marketing.

 

Why Should You Read This Article?

Well, it is true that there are many blog posts on the internet that cover this very subject. While there are some good articles on digital marketing, there are none that give you an in-depth explanation about basics. Moreover, there are many blog posts that only elaborate on certain topics (i.e. SEO, PPC, Social media marketing etc..) but don’t tell you how it is useful, pros and cons of DM (digital marketing). This is why I chose to write this article. I tried to research and compact all the information into one digestible piece so you don’t have to read different article.

We will briefly go over what is digital marketing and how it is important in our day to day life.

We will discuss

« Definition of DM

« Types of DM

« Pros and Cons of DM

« Importance of DM in Business

« Jobs

We will start with simple concepts and build on them.

Defination of Digital Marketing

                                 

     It is a component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

We can also say that Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. It is a form of online marketing and when its offline, it's a traditional marketing

 

TYPES OF DIGITAL MARKETING

1.     Search Engine Optimization (SEO)

2.     Content Marketing

3.     Social Media Marketing

4.     Pay Per Click

5.     Affiliate Marketing

6.     Native Advertising

7.     Marketing Automation

8.     Email Marketing

9.     Online PR

10.Inbound Marketing

11.Sponsored Content

12.Web Analytics

13.Sales Funnels

14.  Search Engine Marketing

 

 

Pros and Cons

·       PROS OF DIGITAL MARKETING

i.Digital Marketing Can Access a Massive Audience.

ii.Digital Marketing Creates Brand Interactions.

iii.Digital Marketing Offers You an Opportunity to Expand Your Customer Service.

iv.Trackable, Measurable Results.

v.Instant Publicity.

vi.Instant Results.

vii.Brand Building.

viii.Target a Vast Audience.

ix.Cost Effective.

x.Available 24/7.

xi.Have Different Levels of Playing Field Between Large and Small Businesses.

xii.Helps Build Relationships.

 

 

·       CONS OF DIGITAL MARKETING

i.Campaigns Can Be Copied.

ii.Marketing Will Not Be Taken Seriously if Not Done Professionally.

iii.Involves Too Much Competition.

iv.Reputation Can Be Damaged by Negative Feedback.

v.Time Consuming.

vi.Digital Marketing Can Lead to Content and Email Overload.

 

 

 

Importance of DM in Businesses

 

v They Have the Right Tools to Plan: - They use the right tools to craft a successful campaign with meaningful insights obtained by studying your business.

v Simply Share the Time frame and Your Business Goals: -  Hiring an internet marketing agency can help you focus more on your business. It lifts the burden of hiring a new team, spending on their training, resources and time to train the team.

v Digital marketing increases brand awareness and reach your target customers and provide better ROI (Return On Investment).

v Digital marketing provides significant measurement and analysis of consumer behavior and engagement.

v Get to Know Your Target Audience.

 

 

 

 

Jobs

I’ll break down exactly what types of digital marketing jobs are available to you if you’re just starting out.

    Content Marketing Jobs

Content marketing is all about creating and distributing valuable, informative, and relevant content to a clearly defined audience, and encouraging members of that audience to interact with your brand meaningfully—whether that’s in the form of a site visit, a sale, or a content download.

A.    Content Marketing Specialist

B.     Content Marketing Manager

 

   Product Marketing Jobs

Product marketing fits into the overlap between marketing, product, and sales. Product marketers handle to-market positioning and messaging for new products and new product features. It’s imperative that customers know how to use products, and know about new features. It’s also imperative that sales teams know how to talk about the products they’re selling. Product marketers make sure both of these operations run smoothly, and are consistent with one another.

A.    Product Marketing Specialist

B.     Product Marketing Manager

 

   Social Media Marketing Jobs

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media allows marketers to reach and communicate with prospects more rapidly, and on a larger scale.

A.    Social Media Coordinator/Specialist

B.     Social Media Manager

C.     Social Media Influencer

 

   SEO Jobs

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

A.    SEO Specialist

2. SEO Manager

 

   Web Development Jobs

A developer takes care of the infrastructure—the foundation, the electricity, the plumbing. Web developers are both architects and contractors. Web development jobs are most commonly divided into three areas of specialty: front end developers (who work on the part of the website with which users interact), back end developers (who work on the technology that powers the user-facing part of the website), and full stack developers (generalists proficient in both disciplines).

A.    Front End Web Developer

2. Back End Web Developer

 

   Marketing Analytics Jobs

Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

A.    Marketing Analyst

 

   E commerce Jobs

E commerce refers, very generally speaking, to any business transaction conducted online. Most commonly, though, e commerce takes the form of online shopping, in which goods are bought or sold over the internet.

A.    E commerce Manager

B.     E commerce Director

 

   Digital Marketing Specialist

Someone with the job title “Digital Marketer” is typically a digital marketing generalist.

 

   Email Marketing Specialist

Email marketing is primarily a lead-generating activity and thus specialists would likely be working in tangent with digital marketing and/or content managers on targeted campaigns.